Start with a real need
Understand the friction, its context and who it affects before settling on what to build.
About GAP / A purpose, not a template
Good software starts
with what’s missing.
GAP exists to find overlooked problems and build practical solutions. The focus is the work a business needs to do, and the software that could help it do that work better.
Our purpose
Close the distance between a problem and a usable solution.
Businesses adapt around the limitations of their tools. A manual step becomes routine. A disconnected system becomes someone’s responsibility. An unmet need remains on a list.
We look closely at those gaps, establish which ones matter and build software around a clear use. The solution might improve an existing system, connect a process or become a product in its own right.
Our approach is open to different industries and kinds of software. The problem determines the appropriate response.
How we approach the work
Four principles. Practical consequences.
Make the solution tangible
Use working software to test assumptions and demonstrate the proposed behaviour. Clear explanations should accompany the build.
Choose proportionate technology
Use the tools that suit the requirements. AI, automation or a new platform only belongs in the solution when it serves a useful purpose.
Be clear about the agreement
Establish the scope, responsibilities and commercial terms. Make dependencies and limitations visible before they become surprises.
Businesses, software companies and collaborators
Bring us a worthwhile problem.
Whether you need a solution for your own operation or see an opportunity to work together, start with what is missing.
Tell us what’s missing